Rodriguez - Sondz


Sixto Diaz Rodriguez (born July 10, 1942), known professionally as Rodriguez, is an American singer-songwriter from Detroit, Michigan. Though his career was initially met with little fanfare in the United States, he found success in South Africa, Australia (touring the country twice), and New Zealand. Unbeknownst to him for decades, his music was extremely successful and influential in South Africa, where he is believed to have sold more records than Elvis Presley, as well as other countries in southern Africa. Information about him was scarce, and it was incorrectly rumored there that he had committed suicide shortly after releasing his second album.

In the 1990s, determined South African fans managed to find and contact Rodriguez, which led to an unexpected revival of his musical career. This was told in the 2012 Academy Award-winning documentary film Searching for Sugar Man and helped give Rodriguez a measure of fame in ...


Born10 July 1942 (Age: 80), in Detroit
AreaUnited States
Years active53
Label(s)Light in the Attic RecordsPt MusicSussexBlue Goose RecordsTeal Trutone Music[no label]PolyGram SAUMeInertia RecordingsPowderworks


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Although relative unknown for decades in his native United States, Rodriguez was a cult figure in apartheid-era South Africa... and didn't find out about it until the late 1990's.

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