A WAP-ping record
24 August 2020-
US Rapper Cardi B started making a name for herself from the get-go: her 2017 Major label debut single, "Bodak Yellow", was the first of four tracks to make it to #1 in the charts. The last one, "WAP", got released a couple of weeks ago...
And it’s historical for several reasons:
- it confirmed Cardi B as the female rapper with the most #1 hits in US history. It also gave 25-year old featured artist Megan Thee Stallion her second #1 song — not too shabby either. Perhaps even more importantly, it broke the US record for the largest streaming opening of any song. And these are only early figures: you can bet global Youtube and Spotify numbers will be spectacular down the line. And by that we mean, even more spectacular than the 130+ million Youtube views (along with 3,7million likes) and 95+ million Spotify streams “Wap” has already garnered…
- it spun a TikTok craze like the platform has rarely seen — and it’s already seen a lot in its somewhat young life. Not only did a host of users try to replicate the twerking seen in the accompanying video, but some actually got injured in the process. Indeed, the moves shown there are fairly physical, and trying to imitate them definitely comes at your own risk…
- “Wap” also drives with a strong female-driven message in regards to sex, the taboo of taboos. In no uncertain terms, the song (whose title is an acronym for “Wet A** Pussy”, for those not familiar with contemporary vernacular) displays Cardi B and Megan’s clear demands from (their) men when it comes to sexual intercourse in general and female pleasure in particular. Despite its (very) explicit content and a few negative reactions from the more conservative critics, the track received overwhelmingly positive feedback as a post-Me Too female anthem of sorts.
- Not only is “Wap” about women, it is about women of color. On top of its two leading performers, the music video also features an array of African-American artists including Mulatto, Rubi Rose and Sukihana. Put together, this veritable who’s who of contemporary black female artists fittingly celebrates black excellence circa 2020. The sole surprise here comes from the addition of none other than reality TV superstar Kylie Jenner, who makes a (silent) appearance halfway through the video, sparking commentary somewhat reminiscent of what her sister Kendall faced following that infamous Pepsi ad… Nevertheless, this video stands as a stark reminder that African-American women are a force to be reckoned with, now more than ever.
To that we say… best of luck to you and keep putting out those WAP-ping figures!